Gumdesign
(Designer, Architect)
Laura Fiaschi (Carrara, 1977), designer and graphic designer, and Gabriele Pardi (Viareggio, 1966), architect.
They work across architecture, industrial design, graphic design and art direction for companies and events. Among their clients are Antoniolupi, the Venice Biennale, De Castelli, De Vecchi Milano 1935, Museo Pecci, Nastro Azzurro, Red Bull Italia, San Pellegrino, Savema, Styl’Editions and the Triennale di Milano.
They have received numerous awards, including the EDIDA 2021 Award and the ADI Design Index 2021 for the Borghi collection designed for Antoniolupi; the ADI Booth Design Award 2021 for the Antoniolupi stand; the EDIDA 2020 Nomination for the Gessati collection designed for Antoniolupi; the ADI Booth Design Award 2019 in the Research category for the Styl’Editions stand; the Donna del Marmo Award 2019; the Best Communicator Award 2014 in the Design category; and First Prize in the international creativity competition Swiss in Cheese.
They are actively involved in academia through open lectures, workshops and collaborations with the Free University of Bozen–Bolzano, CRIED Milan, and IED Florence and Rome. Since 2017, they have been coordinators and lecturers of the first Master’s Programme in Design – Innovation and Product for High Craftsmanship at IED Florence.